Privacy Policy

[full legal company name], trading as FuelEdge, is the controller responsible for the personal data described in this policy.

This policy explains how we collect and use personal data when you visit the public FuelEdge website, submit an enquiry, request a demonstration or communicate with us about our services.

It does not describe the processing of delivery records, driver information or customer documents within the FuelEdge platform. That processing is addressed separately through the relevant service agreements, data processing arrangements and privacy notices.

Information you provide

When you submit the demo request form, we collect your name and phone number. You may also choose to provide your company name, email address and a message.

If you contact us by email or phone, we process the contact details and information you provide, together with our correspondence and relevant follow-up notes.

Please only provide information relevant to your enquiry. Do not include sensitive personal information, passwords or personal records relating to your customers or drivers.

Demo booking information

If you book through our Calendly link, we receive the information associated with your booking, such as your name, email address, chosen appointment time and any answers you provide in the booking form.

Technical information

When you access the website, our website infrastructure may process technical information needed to deliver and protect it, such as your IP address, browser and device information, requested pages, access times and error records.

[Confirm the technical data actually collected by your hosting, security and form providers, and amend this paragraph accordingly.]

Information collected through cookies or similar technologies is explained in Section 6.

We use personal data for the following purposes and legal bases under the General Data Protection Regulation (GDPR).

Responding to enquiries and arranging demonstrations. We use your contact details, message and booking information to respond, organise a demonstration and follow up on the matters you raised. Our legal basis is our legitimate interest in communicating with prospective business customers and managing business enquiries.

Where you are personally taking steps to enter into a contract with us, rather than acting for a separate company, we may instead process the necessary information to take those steps at your request.

Operating and protecting the website. We process necessary technical information to deliver pages, investigate faults and prevent abuse. Our legal basis is our legitimate interest in maintaining a functioning and secure website. This does not replace any consent required for cookies or similar technologies.

Meeting legal obligations. We process information where necessary to comply with applicable legal requirements, including responding to valid data protection requests.

Handling legal claims. Where necessary, we retain and use relevant records for our legitimate interest in establishing, exercising or defending legal claims.

Optional marketing and analytics. Requesting a demonstration does not automatically subscribe you to a newsletter or unrelated promotional communications. Where we offer consent-based marketing or use technologies requiring consent, we ask separately and explain the purpose at that time. You may withdraw that consent at any time.

You can browse the public website without submitting an enquiry.

The current demo request form requires a name and phone number so we can respond by phone. Company name, email address and the message field are optional.

Providing these details is voluntary and is not a statutory requirement. If you do not provide the required fields, you cannot submit that form, but you can contact us directly at [hello@fueledge.eu](mailto:hello@fueledge.eu).

Cookies and similar technologies can store information on your device or access information already stored there.

Technologies that are strictly necessary to deliver a service you request may be used without consent where permitted by law. Non-essential technologies requiring consent, including advertising trackers and relevant analytics tools, must remain disabled until you choose to allow them.

[Insert the verified website cookie and tracking details here: technology name, provider, purpose, duration and whether it requires consent. If no cookies or similar technologies are used, replace this section with an accurate statement confirming that.]

[If consent-based technologies are used, insert the working “Cookie settings” link and explain how visitors can change or withdraw their choices.]

You can also manage cookies through your browser. Blocking necessary cookies may affect website functionality.

Access is limited to people and providers who need the information for the purposes described in this policy.

These may include:

• Authorised FuelEdge team members handling enquiries and demonstrations.
• Providers responsible for website hosting, security, form delivery, email and business communications.
• Calendly, when you choose to use our demo booking link.
• Professional advisers or public authorities where disclosure is necessary for legal advice, legal claims or a legal obligation.

[Confirm the providers handling website and enquiry data, including any CRM, analytics, anti-spam or embedded-content providers, and update this list to match the actual setup.]

Where a provider processes personal data on our behalf, we require appropriate contractual protections and instructions governing its use of that data.

We do not sell your personal data.

Calendly and external links

Our booking link takes you to Calendly. Calendly processes booking information on our behalf and also processes certain information for its own purposes as described in its Privacy Notice.

Our website also links to external websites such as LinkedIn. Their privacy notices apply to information they collect when you visit them.

Some providers may process personal data outside the European Economic Area, including in the United States. Calendly states that its services involve international processing.

Where we transfer personal data outside the EEA, we use a lawful transfer mechanism, such as an applicable European Commission adequacy decision or Standard Contractual Clauses, together with additional safeguards where required.

[Confirm the actual providers, destination countries and applicable transfer mechanisms, including the arrangements covering Calendly, and insert those details here.]

You can contact [hello@fueledge.eu](mailto:hello@fueledge.eu) for information about the safeguards relevant to your data and how to obtain a copy, subject to appropriate redactions.

We retain personal data only for as long as it is needed for the purpose for which it was collected.

• Enquiries and demo records: [confirmed retention period] after our last substantive contact, unless the enquiry develops into a customer relationship.
• Website access and security logs: [confirmed retention period], with relevant records retained longer where needed to investigate a specific incident.
• Consent and preference records, where applicable: [confirmed period or specific retention criteria] to record your choices and demonstrate compliance.
• Records needed for legal obligations or claims: for the applicable statutory period or for as long as necessary to resolve the relevant matter.

If you become a customer, information needed to manage that relationship is handled under the relevant customer privacy information and retention arrangements.

When retention is no longer necessary, we delete or anonymise the information. Backup copies are removed through [confirmed backup retention and deletion cycle].

We use technical and organisational measures appropriate to the nature of the information and the risks involved. These include limiting access to authorised people and requiring appropriate protections from providers processing information on our behalf.

No website or electronic transmission can be guaranteed completely secure. If you believe information you have shared with us has been compromised, contact [hello@fueledge.eu](mailto:hello@fueledge.eu).

Subject to the conditions and exceptions in applicable data protection law, you may:

• Request access to your personal data and a copy of it.
• Ask us to correct inaccurate or incomplete information.
• Request deletion of your information.
• Request restriction of certain processing.
• Object to processing based on legitimate interests, for reasons relating to your situation.
• Object at any time to the use of your data for direct marketing.
• Receive data you provided in a portable format where processing is automated and based on consent or a contract.
• Withdraw consent at any time where we rely on it, without affecting the lawfulness of earlier processing.

To exercise your rights, email [hello@fueledge.eu](mailto:hello@fueledge.eu). We may request proportionate information to verify your identity.

We normally respond within one month of receiving a request. If an extension is permitted because of the complexity or number of requests, we will explain the reason and notify you within that first month.

You can also complain to a data protection supervisory authority, particularly in the EEA country where you live, work or believe an infringement occurred. You do not need to contact us first.

Our relevant supervisory authority: [authority name and official website, confirmed once the controller’s establishment is identified].

We do not use information collected through this marketing website to make decisions based solely on automated processing that produce legal or similarly significant effects on you.

We may update this policy when our practices or applicable requirements change. The latest version will be published on this page with an updated date.

Where required, we will provide additional notice of material changes and obtain consent before introducing processing that requires it. Continuing to browse the website does not, by itself, constitute consent to a new processing purpose.

For privacy questions or requests, contact: